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Best 7 Trends In UX And UI Design In 2023

7 Trends In UX And UI Design In 2023

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7 Trends In UX And UI Design In 2023

 

For websites and applications to be user-friendly, performant, and aesthetically pleasing, it is important to consider best practices in user experience and interface design(UX And UI Design). The possibilities of modern technologies are constantly expanding, and with them, new directions in digital design appear.

With 2023 fast approaching, it’s time to consider the ideas and innovations that will shape the way we create UX and UI design next year.

 

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Virtual and augmented reality

 

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UX And UI Design

Virtual reality has received a lot of attention lately. The reasons are the desire of Meta* to build its own metaverse and the pandemic, during which we thought about how to use VR in everyday life.

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This year, the Decentraland metaverse hosted Fashion Week for the first time. These technologies are helping other businesses as well, making it easier to build online communities and bring together the best of the digital and physical worlds. For example, AR allows you to decorate a room before buying furniture and speed up the collection of orders in a warehouse, while VR allows doctors to train before a real operation.

With each new round of technological progress, designers should consider how these interactions will be implemented and how to ensure the safety of users. To do this, consider the following questions.

1. How realistic should these situations be?
2. Can prolonged use of the headset cause headaches and blurred vision?
3. How to create mixed reality solutions that can be used throughout the day without health consequences?

In the future, these technologies will continue to evolve and be more regulated.

 

Animation

 

"UX And UI Design"
UX And UI Design

In the past, creating animation for websites and apps was quite difficult. Development teams had to constantly make trade-offs between animation quality, site speed, and app size.

A lot has changed since then. With the evolution of network bandwidth and the advent of libraries like Lottie Files, designers can create beautiful animations without sacrificing speed and efficiency.

In the future, animation is likely to spread even more — and will not only bring design to life, but also simplify the user experience by surprising with unusual micro-interactions.

 

Immersive Page Scrolling

 

"UX And UI Design"
UX And UI Design

Motion design plays an important role in creating immersive page scrolling. Today, many designers still focus on what order of content to use in order to present their customer stories in the most understandable way for users. However, the video and animation were not enough to bring the site to life.

Thanks to Javascript, animation libraries, and native implementations (such as linear interpolation methods), creating smooth animations and customizing component scrolling behavior is easier than ever. Content presentation can now be more story-driven, with designers having full control over how users see it.

The development of immersive scrolling provides many opportunities for creating compelling stories. And it’s likely that many companies will take this approach, especially on landing pages.

 

3D Images

 

"UX And UI Design"
UX And UI Design

Three-dimensional graphics have become more commonly used in social networks. However, the number of “corporate illustrations” so ubiquitous from 2020-2021 is likely to decline, making room for a new direction.

Many websites and apps now include vibrant and colorful images, artwork, and 3D objects that complement the content. The spread of 3D objects, which are inextricably linked with virtual and augmented reality, should continue into 2023.

 

Gradients

 

"UX And UI Design"
UX And UI Design

Both social media and fashion are increasingly seeing gradients. It looks like the 1980s and 1990s are making a comeback, and with it more vibrant colors and a jazzier style. In the digital environment, this manifests itself in a variety of ways, including through gradients, brutalism, and the use of vibrant color schemes.

This trend, widely recognized this year, will continue next year. We will see websites, packaging and more in bright and upbeat colors to help consumers fight pandemic fatigue.

 

Brutalism

 

"UX And UI Design"
UX And UI Design

Brutalism is back this year, another style popular in the past. It must also retain its popularity either in its original form or in slightly different varieties such as Kitsch and Neobrutalism.

Along with the wave of nostalgia came a return to simpler and less corporate motifs in web design. There is a revival of gradients and contrasting colors, as well as references to vintage graphics and illustrations, combined with photorealistic images.

The features that made the web such an interesting space are being improved with UX best practices to make it as easy as possible for users to interact with pages.

 

Emphasis on health

 

"UX And UI Design"
UX And UI Design

During the pandemic and the normalization of working from home, many people have realized the importance of taking care of their mental health and overall well-being. They learned that putting themselves first is okay. As a result, people began to pay more attention to their mental and physical state in everyday life.

This pattern of behavior is likely to be reflected in design trends. We may see an increase in the use of wearables to track both mental and physical health, as well as the introduction of more subdued and “soothing” color palettes for electronic displays.

How will this affect apps that promote health and wellness? Visualization and data analytics will receive more attention. In addition, there may be new (probably screenless) interactions with the development of wearable technologies such as smart textiles and other gadgets.

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