Celeron and Pentium Renamed To Intel Processor

Celeron and Pentium Renamed To Intel Processor

Intel is likely to rename its Celeron and Pentium to Intel Processor. A similar naming scheme has been promoted for several years, for example, by HP and Asus

As reported by the quite authoritative publication Liliputing, Intel is planning another marketing ploy. Designed for the most affordable laptops, minis, and SBCs, Intel Celeron and Intel Pentium processors may be discontinued next year. But they won’t disappear completely, no. Instead, they will be given a new name. Suggested option now: Intel Processor.

A similar naming scheme has been promoted for at least a couple of years by some laptop manufacturers, the most obvious examples being HP and Asus.

Behind models such as the “HP Laptop 15s” or “ASUS Laptop 14 F415JA” almost always hide the simplest, in the negative sense of the word, laptops with a plastic, short-lived case, dull and faded screens, keyboards without backlighting, lack of support for charging via USB-C and, among other fat shortcomings, Celeron and Pentium processors (while decent laptops go to the sonorous HP Envy or Asus ZenBook series).

These chips are also loved by Chinese electronics manufacturers. If you look at the DNS or Ozon range of laptops (where the conditional entry-level ends and begins to very slowly moving into the average), then the vast majority of laptops for this money are built using Celeron N3350, Celeron J3355, Celeron N4000, Celeron J4005, Celeron N4100, Celeron J4105.

Online platforms with ads from individuals, like Avito, and pawnshops are just as filled to the brim with just such laptops, which are sold, as a rule, one and a half to two times cheaper than the price in the store. That still doesn’t make them a good buy.

Necessary measure

Intel is forced to attract new interest in old products against the backdrop of the fiercest competition in the last ten years. The initial segment, those same 30 thousand Russian rubles or less, is gradually intercepted by electronics on ARM processors. Both with Windows operating systems and with Chrome OS, which is not widespread in Russia, but is going around the world by leaps and bounds. At the same time, AMD is getting more and more comfortable in the middle and mid-upper price segments. The most expensive laptops are now back under the sway of Intel, thanks to the voracious but powerful Alder Lake H processors. But these laptops, against the backdrop of the economic drawdown of most countries in the world, will make up a decreasing share of the overall sales structure in the next year or two.

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