Mozilla and its Firefox browser announced the Total Cookie Protection campaign on Tuesday. The new method, Total Cookie Protection, allows Firefox to protect your privacy and provide customized experiences to websites.
Total Cookie Protection is rolling out to all Firefox users worldwide, the company announced on Tuesday. It is going to be on by default.
Here is how Total Cookie Protection works
Websites place cookies in your browser, small identifying bits of code that help the website to know that your browser represents you, a unique person. Either way, those sites use that information to build up the profile of yourself and your activities on the web and show you an advertising experience.
Mozilla said on Tuesday that it recognizes that websites may want to identify you as you, either to log you in or to show you a customized experience. But what Mozilla and Firefox aren’t doing, if it’s through Trusted Cookie Protection, it’ll allow those cookies to be read by other websites. Trusted Cookie Protection essentially produces each cookie and only that cookie.
Here is how Total Cookie Protection works, according to Mozilla
This approach is a balance between eliminating the worst privacy properties of third-party cookies in particular the ability to track you and letting those cookies meet their more invasive use cases (e.g. providing accurate analytics). Because of Total Cookie Protection in Firefox, people can enjoy better privacy. We appreciate the great browsing experience that we’ve come to expect.
Since it’s strong on privacy, Firefox remains ranked among PCWorld’s best browsers, and the whole system should only continue that trend.
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