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New Honda CEO Change of EV Strategy

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New Honda CEO Change of EV Strategy

In addition to Toyota, Honda was a pioneer of hybrid technology, but as its biggest rival in the Philippines, it has also fallen behind other carmakers that have invested heavily in all-electric vehicles. Honda’s new CEO wants to partner with another company that can offer more experience as a means of making a start for the company.

Former R&D manager Toshihiro Mile, the new Honda CEO, helped maintain Honda’s relationship with General Motors as a former R&D manager at the manufacturer. Due to this experience, he is seeking a new relationship with a company that has highly advanced EV technology, Automotive News reported, to improve his own.

Honda will probably use hydrogen fuel cells for its larger vehicles, not large batteries, by 2040, Mile says. Currently, The manufacturer has announced plans to launch ten new electric cars over the next five years despite having only one EV on offer, the Honda e, which is only sold in Europe. Despite its great design and many features, the Honda e fails to gain popularity as a result of its low bandwidth.

Concepts for Honda’s N Series EV

Concepts for Honda's N Series EV
Concepts for Honda’s N Series EV

Now that Honda has not yet decided which manufacturer it will partner with to accelerate electric vehicle development, it would make sense to reach out to another Japanese manufacturer – representing the Japanese companies that have already begun negotiating with Honda.

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Honda planned, however, to expand its partnership with General Motors before forming any further alliances with carmakers. The Honda-GM alliance aims to develop jointly based North American vehicles as well as electric, electric, or intercity express trains.

Furthermore, Honda has been strengthening its relationships with other carmakers as well, notably Mazda, Subaru, as well as Ford and Volkswagen, and these relationships are mainly focused on electric cars and autonomous driving..

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Mike responded to a question concerning Honda and GM's North American strategy

Mike responded to a question concerning Honda and GM’s North American strategy

Even though I think it will take time to install electricity, particularly after Mr. Biden takes over, we aren’t going to focus too much on it now.

It is not practical to do this alone at this time. We must work with partners like General Motors and build a capacity to ensure the success of this business. In North America, we are trying this strategy for the first time. Once we reach a given volume, we will consider releasing original Honda products. Not just EVs.

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