The Love Island 2022 final drew 3.4 million viewers on ITV. On the wave of success, the channel announced a new season, which starts next year in South Africa.
The eighth season of the reality show Love Island, which was filmed in Mallorca this year, has ended on ITV. And it was the highest-rated finale of the show since 2019. According to preliminary data, a total of 3.4 million viewers watched it on Monday night. Meanwhile, the entire season gathered more than 250 million people at the screens. And that makes Love Island the highest-rated show in ITV history. An average of 2.7 million viewers watched each episode on the air.
“This is the best we’ve had in years. And I think everyone really likes it. Getting several million people to watch your show every night at nine o’clock in the evening is epoch-making. So we are doing everything right. But we should always strive for more, improve and work on mistakes. However, we are very pleased with what we are getting,” said Kevin Ligo, Managing Director of ITV Studios.
The reality show Love Island 2022 Finale: Winners:
The winners of the eighth season of Love Island are British actress Ekin Su Külçüloglu and businessman David Sanclemente. For their temperamental relationship, most viewers voted.
The pair will share a prize pool of £50,000 (approximately €61,000). But the very fact of participating in a reality show brought them much more profit. By the morning after the final, Külçüloglu had 1.2 million followers on Instagram, while Sanclemente had one million. This will significantly increase their income from advertising posts on the social network.
Gemma Owen, 19, and Luca Bish, 23, got second place and just missed out on the money. This was the first time in the history of the ITV2 show that bosses decided to skip the “split or steal” twist that usually comes at the end.
In past years, winners have picked an envelope that either contained the prize money or had nothing inside. One person in the couple was given £50,000 and could “split or steal” the money.
This year, host Laura Whitmore, who is 37 years old, said during Monday night’s live final that they would automatically split the money. This had been a tradition since the show’s first season, but producers decided to stop it.
As soon as the news came out, Ekin-Su, 27, jumped into the arms of her Italian boyfriend Davide, 27, to celebrate their win. Davide, also 27, was speechless and said he “couldn’t believe it”.
Second place went to Gemma Owen, daughter of former England international Michael Owen, and Luca Bish.
What is the reality show Love Island 2022 about?
An updated version of the British “Love Island” began to be released in 2015. It’s a reality show about dating. The participants live in a luxurious villa somewhere on a paradise island (geolocation changes every season) and build love. Love Island is an international franchise. At the moment, twenty-two versions of it have been released in different countries of the world. This is one of the most popular reality shows in history. In the UK, it even became a cult.
The reality show Love Island 2022 has been surrounded by controversy:
The first episode of Love Island 2022 was watched by 5 million people, making it a rating success, but the show has been surrounded by controversy.
The male Islanders have been accused of “bullying and misogyny” toward the female cast by thousands of Ofcom complaints. ITV boss Kevin Lygo has been forced to confirm that the network will “sit down and review” the show when the series is over.
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